Oh La La by Ciro c1959

Oh La La by Ciro: launched in 1959. Oh La La, pronounced "ooh la la".

Fragrance Composition:

So what does it smell like? It was an aldehydic woody floral fragrance for women. It begins with a sparkling aldehydic and citrus top, followed by a spicy floral heart of rose and jasmine, resting on a classic chypre base punctuated with warm woods and ambergris.

• Top notes: aldehydes, bergamot
• Middle notes: rose, spices and jasmine
• Base notes: labdanum, musk, sandalwood, cedar, amber, patchouli and oakmoss

A gay, sparkling scent of woods and amber —Oh La La by Ciro (perfume, 1 oz., $22.50)


Harper's Bazaar, 1959:

"Oh la la, Ciro's provocative new adventure in perfume, captures with admirable artistry everyone's most unashamedly romantic dream of Paris. Rose and jasmine components, barely haunted by spice, are at the heart of this scent — which is both sparkling and sultry, a pleasant paradox in perfume."

LIFE, 1961:

"Give it — and she'll say, "Oh La La." It's Paris in a perfume — too wonderful for words! . . . Created in France by Ciro, acclaimed around the world. 2 ounces $40, one ounce $22.50, half ounce $12.50. Also available, domestically blended: Eau de Parfum, Perfume Mist, Mist Concentre, Bath Powder, $3.00 to $5.00. And to capture, captivate every woman — try these other famed Ciro Fragrances: reflexions®— gay, elegant, always remembered, $16 and $8 danger®— definitely not for the timid, $17.50, $10, and $7."

Bottles:

You will probably come across this square parfum bottle most often. It is fitted with a goldtone screwcap.

It was available in four sizes:

• 5ml miniature
• 1/2 oz (15ml)
• 1 oz (30ml)
• 2 oz (60ml)

Less commonly found are the hourglass shaped bottles. The parfum flacon has a ground glass stopper in the shape of a fan. Eau de Cologne and Bath Oil (Esscent) was available in a modified form of the parfum flacon  but fitted with a screw cap.

Other bottles were also used.


Harper's Bazaar, 1965:

"A delightful new caprice from Parfums Ciro is a Genuine Spray of that gay fragrance Oh La La“genuine,” they say, because it gives you pure spray, emphasizing the full brilliance of this delicious scent. Applied in metered amounts at pulse points, Oh La La Genuine Spray plays back a lingering symphony of woodsy fragrance, sparked with heavenly top notes of rose and jasmine. Refillable glass flacon in an elegant ripple motif. $5." 

Soap, Cosmetics, Chemical Specialties, 1966:

"Three new fragrances, "Danger," "Reflections," and "New Horizons," are now being marketed by Parfums Ciro division of Warner- Lambert Pharmaceutical Co., Morris Plains, N. J., in refillable two-ounce "genuine spray," with pump from Valve Corp. of America, Bridgeport, Conn. As companion products to "Oh La La" spray which was introduced last year, the new fragrances are presented in the same ripple-motif glass flacon, packaged in a white box encircled vertically with a pink,..."

Fate of the Fragrance:

The fragrance was discontinued sometime in the early 1970s. It was still being sold in 1970.