Ambre de Jadis by Ciro was launched in 1923, a time when the perfume industry was embracing both tradition and modernity. The name itself, Ambre de Jadis, is French, with ambre meaning "amber" and jadis translating to "of the past" or "once upon a time." Pronounced ahm-bruh duh zhah-dees, the name evokes a sense of nostalgia, suggesting a fragrance inspired by the rich, opulent scents of bygone eras.
The phrase Ambre de Jadis conjures images of warmth, mystery, and sensuality, characteristic of amber-based perfumes. Amber, in the context of perfumery, is not the fossilized tree resin but rather a blend of ingredients designed to replicate the deep, resinous, and slightly animalic aroma of ambergris. The name suggests a fragrance that is both classic and timeless, evoking the elegance of past generations while offering a refined, modern interpretation. It brings to mind exotic bazaars, richly embroidered textiles, and the golden glow of candlelit salons—a scent steeped in history, yet still relevant to contemporary tastes.
The early 1920s, often referred to as the Jazz Age or the Roaring Twenties, was a period of dramatic social and cultural change. Following World War I, women embraced newfound freedoms, reflected in fashion, beauty, and lifestyle. The restrictive corsets of the previous era were abandoned in favor of looser, more fluid silhouettes championed by designers like Coco Chanel and Paul Poiret. Flappers, with their bobbed hair, beaded dresses, and penchant for dancing late into the night, became the embodiment of modern femininity. The Art Deco movement, characterized by bold geometric patterns, metallic accents, and an embrace of luxury, was at its height.
