Launched in 1938, Danger by Ciro was a perfume that carried an air of intrigue, seduction, and unapologetic boldness. The choice of the name Danger was undoubtedly deliberate—Ciro was known for crafting evocative names that captured the essence of their fragrances. The word Danger originates from Old French dangier, meaning "power, authority, peril," derived from Latin dominium ("ownership, control"). It conveys both risk and allure, the tantalizing pull of the forbidden. In a fragrance, Danger suggests an intoxicating composition—one that exudes confidence, sensuality, and perhaps even a touch of recklessness. The name alone would have sparked curiosity, appealing to a woman who saw herself as daring, mysterious, and alluring.
By the late 1930s, the world was on the brink of immense change. Europe stood at the precipice of World War II, and tensions were rising across the globe. Despite this, or perhaps because of it, fashion and beauty remained a source of escapism. The Art Deco movement was fading, giving way to the glamour and sophistication of Hollywood's Golden Age. Women wore tailored suits with broad shoulders, nipped-in waists, and dramatic, structured hats. Evening gowns were elegant and fluid, often in rich jewel tones or deep, mysterious blacks, exuding refinement and power. Makeup trends emphasized strong red lips and dramatic, arched brows, echoing the confidence and bold femininity of the time. Against this backdrop, a perfume called Danger would have felt thrilling and seductive, perfect for a woman who commanded attention and refused to be demure.
What does Danger smell like? If it were to embody its name in scent, it would be bold, intoxicating, and deeply sensual—a fragrance that leaves a lasting impression. The dominant lavender note introduces an unexpected contrast, a cool, slightly camphoraceous freshness against the dark sensuality of musk and civet. Lavender, often associated with masculine colognes, would have made Danger feel daring for a woman to wear, reinforcing the sense of mystery and power.
