New Horizons by Ciro c1941

Launched in 1941, New Horizons by Ciro was more than just a perfume—it was a message of hope during one of history’s darkest times. Created amidst the turmoil of World War II, this fragrance sought to uplift the spirits of American women, reminding them that brighter days were ahead. Unlike many perfumes of the era, which often bore French names to evoke luxury and sophistication, New Horizons was deliberately named in English, making its meaning immediate and accessible. The phrase "New Horizons" speaks of possibility, fresh starts, and boundless opportunities. In layman’s terms, it can be understood as looking toward a brighter future, a world beyond the present struggles. 

The words New Horizons evoke a powerful emotional and visual response. They conjure images of a sun rising over an open landscape, vast and full of potential. The phrase speaks to resilience, renewal, and optimism, themes that were deeply significant to the women of the early 1940s. With the world at war, families were separated, men were called to battle, and women took on new roles in the workforce, often in factories and offices, supporting the war effort while managing households alone. Rationing affected everything from food to luxury goods, and the uncertainty of the future weighed heavily. Yet, amidst this hardship, there was also a sense of strength and perseverance—a belief that, beyond the struggle, there would be victory and peace. New Horizons was a fragrance designed to encapsulate that very sentiment: a small luxury that provided comfort, beauty, and the promise of a future filled with possibility.

Doux Jasmin by Ciro c1923

In 1923, Doux Jasmin was introduced as part of Ciro’s early collection, a testament to the timeless elegance of jasmine. The name itself, pronounced doo zhahs-MAH in French, translates to “Sweet Jasmine”, immediately conjuring images of soft, velvety white petals glistening with dew in the moonlight. The word doux (sweet) suggests a fragrance that is tender, smooth, and comforting—an olfactory whisper of delicacy and romance. Jasmine, revered for its intoxicating floral depth, had long been a staple in perfumery, symbolizing sensuality, opulence, and femininity. By naming the perfume Doux Jasmin, Ciro evoked an image of pure, radiant beauty, much like the jasmine flower itself—delicate yet powerful, soft yet intoxicating.

The early 1920s, often referred to as the Roaring Twenties, marked a period of radical transformation. The world was emerging from the shadows of World War I, and a newfound sense of liberation and modernity was taking hold. Women, having gained the right to vote in the U.S. in 1920, were redefining their roles in society. The era embraced flapper culture, with women cutting their hair into chic bobbed styles, shedding restrictive corsets for loose, beaded dresses, and reveling in jazz-filled nightlife. The Art Deco movement flourished, influencing design, fashion, and fragrance bottles alike, with its bold geometric patterns and a fascination with luxury.

Within this landscape, Doux Jasmin would have appealed to both traditionalists and modern women alike. For some, it was a reminder of classic Victorian and Edwardian-era floral perfumes, steeped in the refinement of French perfumery traditions. For others, it was a way to embrace sensuality in a sophisticated, wearable way—a single floral soliflore that was simple yet undeniably elegant. At a time when perfumes were shifting from heavier animalic and powdery compositions toward fresher, lighter florals, Doux Jasmin aligned with the trend yet maintained a sense of timeless romance.

Acclaim by Ciro c1950

Acclaim by Ciro was introduced in 1950, marking the brand’s first new fragrance release in nearly a decade. The choice of the name "Acclaim" was undoubtedly deliberate, evoking a sense of prestige, recognition, and admiration. The word itself originates from the Latin acclamare, meaning "to cry out in approval" or "to praise enthusiastically." In English, "acclaim" is associated with public applause and high regard, suggesting a fragrance meant to command attention and admiration. The name conjures images of triumph, elegance, and celebration, making it an alluring proposition for the sophisticated woman of the era.

The 1950s was a transformative period, often referred to as the beginning of the "Golden Age" following the hardships of World War II. The war had ended in 1945, and by 1950, many countries, particularly the United States, were experiencing economic growth, a baby boom, and a return to traditional values. Fashion was undergoing a dramatic shift—Christian Dior had introduced the "New Look" in 1947, characterized by nipped-in waists, full skirts, and an emphasis on femininity. Women were embracing glamour, elegance, and a renewed sense of luxury, leaving behind the utilitarian styles of the war years. Perfume, as an essential part of a woman’s toilette, reflected this change, with compositions becoming more opulent and sophisticated.

For a woman of the early 1950s, a fragrance named "Acclaim" would have embodied both personal allure and societal recognition. Women were expected to present themselves with grace and refinement, and a perfume with such a bold, aspirational name would have been an enticing addition to their beauty ritual. It would have suggested confidence, sophistication, and the promise of leaving a lasting impression.

Reflexions by Ciro c1933

Launched in 1933, Reflexions by Ciro carries a name that invites thought, introspection, and an engagement with both the external world and one’s inner self. The word "Reflexions" is derived from the Latin reflexio, meaning "bending back" or "turning back on itself." It is the French spelling of the English "Reflections," pronounced reh-FLEK-see-ohn in its native tongue. It evokes imagery of mirrored surfaces, dappled light on water, flickering thoughts, and the quiet introspection that comes with deep contemplation. There is a duality in the name—it suggests both the literal reflection of light and a more philosophical self-examination, making it a fitting title for a fragrance that is both natural and cerebral.

The year 1933 was a time of transition and contrast. The world was still reeling from the effects of the Great Depression, and while economic hardship had reshaped daily life, there was also a hunger for escapism, refinement, and quiet luxury. The early 1930s marked the tail end of Art Deco’s bold geometry and opulence, shifting toward softer, more streamlined silhouettes in fashion. Bias-cut gowns in silk and satin draped elegantly over the body, while feminine, nature-inspired prints and accessories replaced the rigid embellishments of the 1920s. Perfume, too, reflected this shift—moving away from the heady, extravagant florals of the Roaring Twenties and embracing more natural, atmospheric compositions.

For a woman in 1933, Reflexions would have felt modern yet timeless, a fragrance that spoke to both her desire for connection with nature and her innate sophistication. It was a time when women were increasingly asserting their independence—whether through careers, travel, or personal style—and Reflexions catered to this evolving identity. Its slightly aldehydic, aromatic fougère composition was bold, fresh, and outdoorsy, a departure from overly powdery or overtly sweet perfumes. The name itself suggested an elegance of the mind, appealing to the intellectual, artistic woman who sought a scent that mirrored her complexity and refinement.

Danger by Ciro c1938

Launched in 1938, Danger by Ciro was a perfume that carried an air of intrigue, seduction, and unapologetic boldness. The choice of the name Danger was undoubtedly deliberate—Ciro was known for crafting evocative names that captured the essence of their fragrances. The word Danger originates from Old French dangier, meaning "power, authority, peril," derived from Latin dominium ("ownership, control"). It conveys both risk and allure, the tantalizing pull of the forbidden. In a fragrance, Danger suggests an intoxicating composition—one that exudes confidence, sensuality, and perhaps even a touch of recklessness. The name alone would have sparked curiosity, appealing to a woman who saw herself as daring, mysterious, and alluring.

By the late 1930s, the world was on the brink of immense change. Europe stood at the precipice of World War II, and tensions were rising across the globe. Despite this, or perhaps because of it, fashion and beauty remained a source of escapism. The Art Deco movement was fading, giving way to the glamour and sophistication of Hollywood's Golden Age. Women wore tailored suits with broad shoulders, nipped-in waists, and dramatic, structured hats. Evening gowns were elegant and fluid, often in rich jewel tones or deep, mysterious blacks, exuding refinement and power. Makeup trends emphasized strong red lips and dramatic, arched brows, echoing the confidence and bold femininity of the time. Against this backdrop, a perfume called Danger would have felt thrilling and seductive, perfect for a woman who commanded attention and refused to be demure.

What does Danger smell like? If it were to embody its name in scent, it would be bold, intoxicating, and deeply sensual—a fragrance that leaves a lasting impression. The dominant lavender note introduces an unexpected contrast, a cool, slightly camphoraceous freshness against the dark sensuality of musk and civet. Lavender, often associated with masculine colognes, would have made Danger feel daring for a woman to wear, reinforcing the sense of mystery and power.

Vintage 1940s Ciro Perfume Tester Rack

Wood and metal tester rack holding various perfumes including: Reflexions, New Horizons, Surrender and Danger.

Ambre de Jadis by Ciro c1923

Ambre de Jadis by Ciro was launched in 1923, a time when the perfume industry was embracing both tradition and modernity. The name itself, Ambre de Jadis, is French, with ambre meaning "amber" and jadis translating to "of the past" or "once upon a time." Pronounced ahm-bruh duh zhah-dees, the name evokes a sense of nostalgia, suggesting a fragrance inspired by the rich, opulent scents of bygone eras.

The phrase Ambre de Jadis conjures images of warmth, mystery, and sensuality, characteristic of amber-based perfumes. Amber, in the context of perfumery, is not the fossilized tree resin but rather a blend of ingredients designed to replicate the deep, resinous, and slightly animalic aroma of ambergris. The name suggests a fragrance that is both classic and timeless, evoking the elegance of past generations while offering a refined, modern interpretation. It brings to mind exotic bazaars, richly embroidered textiles, and the golden glow of candlelit salons—a scent steeped in history, yet still relevant to contemporary tastes.

The early 1920s, often referred to as the Jazz Age or the Roaring Twenties, was a period of dramatic social and cultural change. Following World War I, women embraced newfound freedoms, reflected in fashion, beauty, and lifestyle. The restrictive corsets of the previous era were abandoned in favor of looser, more fluid silhouettes championed by designers like Coco Chanel and Paul Poiret. Flappers, with their bobbed hair, beaded dresses, and penchant for dancing late into the night, became the embodiment of modern femininity. The Art Deco movement, characterized by bold geometric patterns, metallic accents, and an embrace of luxury, was at its height.

Gardenia Sauvage by Ciro c1926

Launched in 1929, Gardenia Sauvage by Ciro captured the romantic yet untamed allure of its name, which translates from French to "Wild Gardenia." The word "sauvage" (pronounced soh-VAHZH) suggests a raw, natural beauty, untethered to convention. By pairing "gardenia," a flower synonymous with sophistication and femininity, with "sauvage," a term evoking freedom and the unspoiled wilderness, Ciro crafted an evocative image of contrast—a balance between cultivated elegance and primal sensuality. The name would have resonated deeply with women of the late 1920s, who were embracing new liberties and self-expression in a rapidly modernizing world.

The late 1920s marked the culmination of the Roaring Twenties, a decade of cultural, social, and economic transformation. This was a time of Art Deco’s geometric opulence, flapper fashion, and burgeoning independence for women, exemplified by shorter hemlines, bobbed hair, and a more androgynous silhouette. Evening chiffons and sports frocks—the styles suggested for wearing Gardenia Sauvage—aligned with the era's duality: the practicality of daywear and the glamour of evening attire. The name and scent would have appealed to modern women exploring their identities and freedoms while maintaining a connection to femininity.

Gardenia Sauvage’s introduction as a soliflore—a fragrance focused on a single floral note—differentiated it from the heavy, complex bouquets often popular in earlier decades. Gardenia had long been a beloved note in perfumery, prized for its creamy, slightly waxy, and heady floral character. By the 19th century, gardenia-inspired perfumes appeared frequently in manuals and pharmacopeias. Early compositions were typically based on blends designed to mimic the flower's lush aroma, enriched with animalic nuances for depth. These blends relied on natural extracts, such as infusions, tinctures, and absolutes. However, by the late 19th and early 20th centuries, new synthetic materials like amyl benzyl oxide, methyl anthranilate, and benzyl acetate allowed perfumers to refine and amplify the gardenia note with greater precision and longevity.