Parfums Ciro was founded in 1921 in New York, at first obtaining all its fragrances from Gabilla in Paris, already bottled. These included 'Doux Jasmin', 'Chevalier de la Nuit' and 'Maskee', all issued in 1923.
New Horizons by Ciro: launched in 1941. Created to uplift the spirits of American women during World War II, to remind them that "New Horizons" were just around the corner.